Our audience was attracted to our media product for the characters, I believe. The film followers the murderer, rather than a protagonist, which is a unique twist. We did this because in horror films people are more interested in the murderers, like Jason from Friday the Thirteenth. Nobody really remembers the protagonists however everyone remembers Jason. This feature in our production would make people interested and want to watch our production.
Also the psychological aspect of our film may also be interesting to audiences, as it is mentioned in many Art House style films, Our film would be similar in the way it explores things that might even create sympathy towards the killer.
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