Evaluation Q4 : Who would the audience be for your media product?

Our targeted audience is 16-25. This is because the main characters in our production are late teens, thus making a younger audience more engaged. Demographics also support that this is the largest age group of horror film viewers. The second largest group, 25-35 year old's would be our secondary audience. This maybe be because the physiological aspects of our film may be interesting to older viewers. Also people who are currently in this age bracket would have grown up during the slasher era of horror, such as Friday the 13th and Halloween, so may watch for the brutality of the main character. Our audience in general would most likely be middle class or around that status.

The U.K box office shows that horrors similar to the one we have created is very popular. A recently released film, Woman in Black 2 : Angel of Death has done exceptionally well in the UK box office, making around £4,000,000. In the UK alone this has done well, and a product such as ours has opportunity to be just as successful.