Evaluation Q5 : How did you attract/address your audience?

Our audience was attracted to our media product for the characters, I believe. The film followers the murderer, rather than a protagonist, which is a unique twist. We did this because in horror films people are more interested in the murderers, like Jason from Friday the Thirteenth. Nobody really remembers the protagonists however everyone remembers Jason. This feature in our production would make people interested and want to watch our production.

Also the psychological aspect of our film may also be interesting to audiences, as it is mentioned in many Art House style films, Our film would be similar in the way it explores things that might even create sympathy towards the killer.

Evaluation Q4 : Who would the audience be for your media product?

Our targeted audience is 16-25. This is because the main characters in our production are late teens, thus making a younger audience more engaged. Demographics also support that this is the largest age group of horror film viewers. The second largest group, 25-35 year old's would be our secondary audience. This maybe be because the physiological aspects of our film may be interesting to older viewers. Also people who are currently in this age bracket would have grown up during the slasher era of horror, such as Friday the 13th and Halloween, so may watch for the brutality of the main character. Our audience in general would most likely be middle class or around that status.

The U.K box office shows that horrors similar to the one we have created is very popular. A recently released film, Woman in Black 2 : Angel of Death has done exceptionally well in the UK box office, making around £4,000,000. In the UK alone this has done well, and a product such as ours has opportunity to be just as successful.

Evaluation Q3 : What kind of media institution might distribute your media product?

There are many film institutions that would possibly distribute our film. As it covers a number of genres. The main two I believe would be Miramax and Universal, mostly because both these have distributed a wide range of horrors, some of which being similar to ours, like Psycho and Scream.

Miramax is credited for distributing mostly independent films, such as Halloween and Ritual ...

Evaluation Q2 : How does your media production represent particular social groups?

Evaluation Q1 : In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our sequence opens up with an establishing shot of the setting, which is a dense forest. The shot pans downwards to display the denseness, which also may connote the feeling of entrapment and being lost. The text which is displaced has a shadowy outline, so it can be seen better seen. We went for a simple font over something more elaborate, as if it were more elaborate, it may not have set such a calm opening



The next shot that is seen tracks the main character,who we later discover is a murderer. However, the way the shot is placed, it makes him seem as the victim, as a long shot use used to show how isolated he is. We also have titles placed among this with opening credits. We keep the font consistent throughout the opening. We keep these to the side and out of focus to not distract from what is happening elsewhere in the shot. We have also placed a darker tint over it, similar to what is used in other horror films.


The next shot is the murderer standing up and walking towards another part of the woods. We tracked up to a certain point, to establish the direction he is heading and how isolated he is. We next go into first person, so show the scene through his eyes, while he is still walking towards his destination. Similar effects are used in Horror films, such as the opening sequence to Halloween.

The next shot is a low angle shot looking up from the dead body, which what is suspected as the murderer walking towards him. The focus swaps from the murderer to the bloody hand. We used a low angle shot to display power in the murderer. This is followed with a high angle shot, which is used to show the domination over the area. It might also symbolize something else is in play, something we cannot see.

During the flashback shots we used a completely different tint on the shots, to differentiate these shots from the shots in the present. We included eerie sounding music and mismatching dialog to try to create a unorganised effect for the flashback.  The facial expression in this shots of the killer are expressionless and cold. This would create discomfort.

Risk Assessment During Filming

There were not so many risks over all during our filming, as we only encountered only one or two major issues. The main being encountered during our second filming session in Hopwas woods. It had rained a few hours before and it was rather damp in the woods. One risk could have been one of us slipping with some of the equipment and causing it damage and damage to ourselves. The way we avoided this was to make our way to the filming location carefully.